Customising a Snapchat filter unique to your event is a fun surprise for party guests and a special way to capture memories of the occasion
I have to admit, I am a little bit obsessed with Snapchat. To the point where I think I may have stopped using my standard phone camera altogether. I love that I can quickly snap memories and share them with my friends and family, without clogging up their (or my) camera roll. I love how easy it is to share videos, live, in the moment. And I love that unlike other social media, a Facebook post for example, I can choose who I send each memory to. It just feels more personal.
One of the other fun features of Snapchat are the filters. Even if you are not as avid a user as I am, you have probably seen those cute puppy dog faces pop up somewhere. Snapchat lets you add fun filters to your pics and vids.
Being such a Snapchat fangirl, as well as a lover of all things parties, you can imagine my immense pleasure when I discovered that I could have my own custom Snapchat filter, specifically for my event. At first I thought, “wow, how cool. I bet that is expensive”. But it’s not. And the money you do pay is totally worth having an even more special and personal way to collect precious memories at your event. Here’s how it’s done:
Step 1: Design your filter
Once you have settled on your event theme and designed your invitations and party décor, you can set your sights on a complementary Snapchat filter. Like this one that I used for my best friend’s Fiesta Hen’s Party:
Because Snapchat only accepts very specific file types and sizes, it’s best to have someone with Graphic Design software and experience to design one for you. If you don’t know anyone, there are companies like Geofilter Studio who offer this service or you’ll often find designers on Etsy more than willing. I sourced the Snapchat filter for my Husbands 80s themed birthday party here. If all else fails, Snapchat does have some templates you can choose from and customise too so if you are less worried about a bespoke design, you could consider this as an option.
If you are able to do the design yourself, here is the type of file you will need:
- Files should be 1080px wide by 1920px high. Use the purchase tool preview page to see how it will look on different devices.
- Files should be under 300KB in size and saved as a .PNG file with a transparent background
There are a few other guidelines you will need to follow. They are pretty clearly set out here.
Tip: Don’t make your filter design too complex with too much wording. It takes away from the joy of the photo.
Step 2: Upload to Snapchat for approval
Once you are happy with the design of your filter (and confident it meets the requirements set out by Snapchat), visit Snapchat and hit “Submit now”.
You will be prompted to login to your Snapchat account. Don’t worry, you can retrieve your password by entering your email address 😊
Step 3: Select the date and location of your party
Snapchat filters are known as Geofilters. They work based on a predetermined geographic perimeter.
First, select the date and time you want the filter to be available. The longer period of time you choose, the higher the price will be.
Next, use the map to search for your party location. Once you find it, draw a fence around it to indicate the area you want the filter to work within. Again, the larger the area, the higher the price will be.
Once you choose the date, time and location of your party, you will see the cost to activate your filter. As an example, here is the fence I drew around the restaurant where we hosted my friend’s Hen’s Party. The cost (excluding the design of the filter) to activate this was around USD$6. And a full weekend with a similar sized location recently cost me around USD$28. Pretty great if you ask me!!
Step 4: Await approval & make payment
Give your filter a name, enter your credit card details and submit your filter to Snapchat for approval.
Snapchat has a bunch of disclaimers about not being able to say how long it will take to approve your filter. If you are anything like me, this sparks a little anxiety. So naturally I submitted my filter months before the party…..and it was approved within 20 minutes. Seriously – 20 minutes. Then you do nothing – you just wait for the big day!
Step 5: Snap Snap Snap
Here is where I almost came unstuck the first time I used Geofilters. I arrived at the party location before all of the guests and the first thing I did was check if my Snapchat filter was ready. Cue panic mode.
At first, I couldn’t locate the filter within the app. But once I found it, it was so obvious. Simply take a pic from the Snapchat app, swipe right and voila!
Just make sure you have your app set up ready to save everything you snap to you camera roll!!
We had so much fun with the filter at the Hens party and my bestie was super touched by the personal element it added to her Hens, both for herself and for her guests. I just couldn’t resist making one for my Hubby’s 80s themed 40th birthday party too!